Start with your timing.
Discuss the move you are planning, any related purchase and the practical constraints on access. A marketing plan should reflect your circumstances.
Gather the building story.
Collect the materials your agent and attorney identify as relevant. Flag recent work, known issues and building procedures early so questions can be addressed accurately.
Make presentation purposeful.
Discuss photography, floor plans, repairs and staging on their individual merits. The goal is to explain the space clearly and honestly.
Agree how decisions will be made.
Set a communication rhythm and discuss how viewing feedback and offers will be considered. Keep room to revisit the plan as real information arrives.